ABOUT

Every parent deserves reliefwhen they need it most.

That belief is at the heart of Kinspire—and what drives our team every day.

OUR STORY

Built from experience.Inspired by family.

When Rob Seigel's son began occupational therapy, he had something most families don't — his sister, Lily Baiser, a pediatric occupational therapist with nearly two decades of experience.

But it wasn't just the sessions that made the difference. It was everything in between. The late-night texts. The real-time guidance. The answers most families never get outside a clinic.

Rob and Lily saw the gap. Parents weren't failing. They were under-supported. So they built Kinspire to close it.

Because every family deserves a sister who's an OT.

OUR VALUES

What we believe.How we build.

01
Parents First
We've seen firsthand what happens when parents are excluded from care. Real change doesn't happen in a clinic once a week — it happens at home, in the daily routines, in the moments between appointments. And it happens through you.
02
Never Generic
We know parents need support that's made for their unique journey — from strategies built around their child's nervous system to articles crafted for their learning style. In the age of AI, we can build it all on demand. Made for you. Only ever for you.
03
Clinically Grounded
Every strategy we generate, every framework we teach, every explanation we give is rooted in occupational therapy and neuropsychology. The science is always present — but always in service of the parent.
04
Human Connection
AI can go far. But some moments need a real person. Kinspire is built around genuine human connection — live sessions with licensed clinicians, community with parents who truly get it, and a team that shows up because they've lived this themselves.

OUR LEADERSHIP

The people behind Kinspire.

Lily Baiser, MS, OTR/L
Co-Founder & Chief Clinical Officer
Licensed pediatric occupational therapist with 17 years of experience across clinics, homes, schools, and virtual care. Mom of two — one with ADHD. AOTA award-winner for innovation in OT. Lily leads Kinspire's clinical strategy and is the heart behind everything we build for families.
“Occupational therapy should start at home, with parents who feel empowered — not overwhelmed.”
Rob Seigel, PhD
Co-Founder & CEO
Parent turned founder. 15 years in tech, data, and AI. Current board member of Illuminate Colorado. Lives in Denver with his wife and two awesome boys. Rob built Kinspire because the system wasn't built for families like his.
“The system wasn't built for families. So we built something better.”
Jill Gitten Aloia, PhD, ABPP-CN
Chief Neuropsychologist
Board-certified clinical neuropsychologist with 20 years of experience in developmental neuropsychology. Former intern, fellow, and research associate at Brown University. Mom of two, mountain-lover, and fierce advocate for neurodivergent kids.
“When we help families understand the 'why' behind a child's behavior, everything starts to shift.”
Jennifer Mingucci
Chief Marketing Officer
Formerly CMO at Hellosaurus, named 'Mister Rogers for the iPhone generation' by Forbes, and COO at Kidville, a global children's enrichment franchise. Jennifer leads marketing and community at Kinspire and brings deep experience building brands that serve families.
“Parents in this community inspire me every day with their relentless support and pursuit of progress.”